3M Renews Official Sponsorship With NASCAR

Expanded Category Rights Highlights Deal To Continue Presence In The Sport CHARLOTTE, N.C. - 3M, a diversified technology company serving customers with innovative products and services and a long-time partner of NASCAR, have announced the renewal of the companys official sponsorship with the sport. The agreement extends the relationship an additional five years beginning in 2011 and expands the categories for which 3M holds exclusive NASCAR marketing rights. 3M brands involved include Post-it, Filtrete, Scotch branded products and others. For nearly 10 years, numerous 3M products associated with automotive, industrial, professional and home use applications, have secured exclusive category status with NASCAR taking advantage of NASCARs mark and promotional and marketing programs. The 3M products associated with this agreement include automotive refinish supplies, abrasives, tapes, adhesives and sealants, protectants, paint spray products, furnace filters, reflective and graphic films, wire connectors, cable ties, wire markers, hearing products, Post-it® products, cloth products, respirators, automotive cleaning products, medical bandages and label products. Numerous 3M products are integrated into todays NASCAR Sprint Cup Series car including attachment tapes, Bondoâ„¢ body filler, adhesives and sealants, as well as abrasives and the Accusprayâ„¢ paint systems used in the construction of the car. Were excited to expand and extend our association with NASCAR, said Bob MacDonald, 3M senior vice president of marketing. Our NASCAR program is a great way to connect with our customers and to familiarize them with our innovative products. Looking ahead, we see even greater opportunity to drive sales and contribute to the success of our customers. 3Ms association with motorsports spans decades and has taken many forms over the years. In addition to holding multiple NASCAR officially-licensed product categories, 3M is a long-time sponsor of NASCAR racing as primary sponsor for Roush Fenway Racings No. 16 3M Ford Fusion driven by Greg Biffle in the NASCAR Sprint Cup Series. 3M continues to support NASCAR as a Prize Money & Decal Program (contingency) sponsor in the NASCAR Sprint Cup Series, NASCAR Nationwide Series, NASCAR Whelen All-American Series, and NASCAR Canadian Tire Series, with prize money provided to eligible teams. This announcement is more than a sponsorship renewal for our sport, said Odis Lloyd, managing director, NASCAR Automotive Group. 3M has brought important technology to our sport to improve the safety and performance of our competition. To have a company such as 3M, who has been integrated in this sport for more than a decade, declare that NASCAR is a platform that works for them and to expand on their partnership is a testament to the continued value of this sport to major corporations even in this challenged economy. NASCAR is one of the few professional sports leagues that have created an automotive-specific marketing program for its family of automotive sponsors. The platform, branded as NASCAR Performance, includes exclusive marketing rights, the ability to co-brand products and product packaging as well as involvement in a long list of integrated media programs. The NASCAR Performance product program logo is a symbol of integrity that represents NASCARs commitment to performance, precision and quality.