Over $100,000 in Cash and Prizes on the Line During the October 10 Finale at 5 p.m. ET

DAYTONA BEACH, Fla. – NASCAR, NBC Sports and iRacing have jointly announced a special two-hour edition of NASCAR America, which will broadcast the 2019 eNASCAR PEAK Antifreeze iRacing Series™ championship from the virtual Homestead-Miami Speedway live on October 10 at 5 p.m. ET. The first-ever eNASCAR® championship telecast will showcase the crowning of a first-time series champion and determine who will take home the largest share of the $100,000 prize pool.

ARCA Menards Series To Encompass Four Championship Series

DAYTONA BEACH, Fla. – NASCAR and ARCA have a new championship format for 2020 that will see the continuation of three historic regional championship series and the coronation of a new fourth champion, all under the ARCA Menards Series banner.

The series provide an integral development step for young drivers who aspire to move up to the Monster Energy NASCAR Cup Series, NASCAR Xfinity Series or NASCAR Gander Outdoors Truck Series; as well as a highly-competitive professional level for short-track veterans.

New NASCAR Adventure Force Crash Racers Named One of Walmart’s ‘Top Rated by Kids’ Toys

DAYTONA BEACH, Fla. – NASCAR and Far Out Toys announced today the launch of the NASCAR Adventure Force Crash Racers – the first in a new line of NASCAR-branded racing sets from Far Out Toys. The toy line will debut this weekend at South Carolina’s historic Darlington Raceway as part of its rollout online and in Walmart stores nationwide.

The release comes after Walmart yesterday announced its “Top Rated by Kids” toy list, which included the NASCAR Adventure Force Crash Racers.

Top-Performing Athletes to Train with Rev Racing Beginning in September; Will Look to Join More than 50 Program Graduates Now Working in NASCAR

DAYTONA BEACH, Fla. – Following the thorough evaluation of athletes from universities across the country, NASCAR and Rev Racing have chosen seven participants to join the 2019-20 NASCAR Drive for Diversity Pit Crew Development Program.

The former collegiate athletes were selected based on a fitness assessment held in May at the NASCAR Research and Development Center in Concord, N.C. The assessment tested their agility, strength and flexibility, followed by the participants learning the different crew member positions during a pit stop simulation.

SCOTTSDALE, AZ – After arguably the most memorable game of last year’s college football bowl season, the Cheez-It® Bowl is ready for some football under the Friday night lights, with a December 27, 2019, kickoff at 8:15 pm MST live on ESPN.

Once again, the postseason game will feature teams from the Big 12 and Pac-12 Conferences at Chase Field in downtown Phoenix, with the schools being decided on Sunday, December 8, 2019. This is the first weekend contest since the January 2, 2016 match-up between Arizona State and West Virginia.

New Partnership Broadens GEICO’s Integrated Activation Across Sport

DAYTONA BEACH, Fla. — NASCAR and GEICO have announced a multi-year agreement designating the blue-chip brand as the “Official Insurance Partner of NASCAR®” and expanding its presence across the sport.

GEICO’s involvement in NASCAR spans more than a decade through a partnership with International Speedway Corporation (ISC), which includes highly visible assets such as the GEICO Restart Zone, race entitlements and campgrounds sponsorships. Additionally, GEICO has a team relationship with Germain Racing, sponsoring the No. 13 GEICO Chevrolet driven by Ty Dillon in the Monster Energy NASCAR Cup Series™.